Headquarters model combing conditioner through hair
Good Hair Days Start Here
Everything you wanted to know about your hair but didn’t know to ask
FACT 01
You can’t fake healthy hair.
What you love about your hair on its best days (and what makes you reach for the hair tie on the bad days) is probably related to how healthy it seems. Glossy locks, plenty of volume and bounce, and minimal frizz and breakage are all physical signs of healthy hair. If you’re like us, you may have experienced products that promise to deliver a kind of shampoo-commercial hair, but end up only having a superficial impact. That’s because there’s no quick fix or perfect product that gives you the hair of your dreams. The only way to have a real impact on how healthy your hair looks is to focus on improving how healthy it actually is.
FACT 02
Healthy hair starts at the root.
You might have heard that your hair is, technically, dead. That means that your hair will never be healthier or more alive than the moment it grows out of your scalp. In that sense, hair care as we know it is all about keeping that hair looking good for as long as possible, aiming to relying on quick fixes that address problems at the surface for just a few days at a time. Hair wellness, on the other hand, goes beyond the superficial to focus on improving the health of your hair at the point where it has the most impact - the roots and scalp. And on top of that, we deliver that healthy look & shine that everyone wants. Your scalp is home to the follicles that grow each strand and shape your hair as you know it, from its texture to its volume. So it’s no surprise that healthy hair starts with a healthy scalp. Yours might be dry, oily, neither, or even both, depending on the season. Since scalp care isn’t one-size-fits-all, it’s important to get in touch with your own roots and scalp so you can start caring for them.
FACT 03
A healthy scalp is grounded in a routine.
If you’ve never thought about caring for your scalp, don’t worry—you’re not alone. But the truth is that you’ve probably already done some good things for your roots, like giving yourself a mini-scalp massage whenever you shampoo. Reframing your hair care routine to focus on caring for your roots and scalp will help you maximize the health of your hair, so you can spend less time fixing your hair and more time enjoying it. The key is to create a routine where each step builds on the one that came before, making it more effective than it would ever be on its own. Exfoliating regularly gives your roots and scalp a clean slate, freeing it from excess oil and product build-up. It also makes your shampoo even more effective at cleansing and detoxifying. Conditioner helps hydrate and moisturize your roots, scalp and hair. A leave-in treatment provides a deeper level of nourishment and strength for the long-term health of your roots and scalp — leaving your hair feeling its best until the next wash.
FACT 04
It’s what’s inside that counts.
What you use to take care of your scalp is justalmost as important as what you don’t. Many ingredients commonly used in hair care products can have a negative impact on your hair, even if you don’t use them daily. Everything we make is free of ingredients that can damage your hair, like sulfates, silicones, dyes, and drying alcohols, and is safe to use on color-treated hair. Building your routine with products that are free from these harmful ingredients means you can tailor it to what your roots and scalp need to thrive. Even daily shampooing can be healthy for your hair when you’re using a gentle formula like ours. So go ahead: Wash it after a work out, get a blowout, or throw it in a ponytail—whatever works for you is good with us. From here on out, there are more good (hair) days ahead.